A giant company, leader in it field, went out asking customers what is the next best technology they can have that would leap frog them in to the gen-next in their business.
Focused around emerging markets - where the percentage growth in business is attractive.
And, yes ! Most innovations have happened by listening to the customer and management gurus have vouched for this technique generation after generation. So it was the apt thing to do !
What came back from the customers was shocking though ? They did not want any new path breaking technology. All the suggestions were around improving the reliability of the systems already out there. About combining the systems to create more scalable solutions.
Does that mean the giant of the company stops innovating new technologies ?
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That reminds betaal what Henry Ford said after building car. "If I "only" listened to customers I would have tried to breed faster horses".
A loss..
1 year ago
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