Lost in Metrics ..

Metrics all around us !
Measurements, stack rankings, trends, analysis, charts.... !
We would like to think the "message" in the "metrics" gets across.

However, most of the times, the audience is not ready !

My KG child, who gets back from school, plays teacher and student at home and draws the following ....

We know how he does his dictations at school from here :) But not sure he knows what the marks and the sad face mean to him, apart from being something he remembers and automatically does at the end of the dictation.

NOTE: In his mock paper, he has written apparently the same thing all over. Marked one of them as TICK and others CROSS !! Obviously the message is lost !

Thanks for your feedback !!

My last flight was a month ago. Domestic - Kingfisher. I was traveling with family back to Bangalore from the home town.

Being normally a happy person, I ignore inconveniences which are small and can be ignored.

Kingfisher, in that sense was a breeze. Flight on time. They even serve good hot food on board (a very few domestic ones do that now). Kids love the entertainment section. The hospitality is great. Did not really have any issue.

A few minutes before landing, the stewardess got a feedback form to me which I happily accepted to fill it up. I checked all "excellent" radio buttons. Had profusely praising prose in the text input, open ended feedback ! All good.. right ?

Today I got a mail from "The owner of the airline", as it says in the "from" section. A printed one.
That says, "Dear Guest, Sorry about the inconvenience caused to you during your flight IT-3446 dated ....... We have received your complaint and taking actions so that these problems do not repeat. Appreciate your understanding".