Sunday, February 28, 2010

Segmenting our "Psyche" - A good business !!

Drove off alone, an hour outside the urban area. In to a a slightly rough terrain. Not entirely sure of the location, map and how to get back. No idea of local language. Not enough to ask the way out too.

And most importantly - forgot to pick up mobile phone when I left home.

How do you feel in 2010, when you are in this situation ?

This incident can be very panicky just for the reason that you forgot your phone behind.

15 yrs ago, the exact same situation would not have been so dangerous.

The techniques of coming back to civilization would also be same. Stop by some small shop, use majorly body language to get some direction and trust the reciprocal body language.

And just get going. Even follow cars with KA03 plate :)  would do.

Our mind has become very dependent of mobile phone being with us. Even if we do not have an urgent need for this, if it is not with us we feel some level of loss of confidence.

Extending this story, in US now a days, the home surveillance using webcams is a service that is hot. One of my colleagues, who has had a dog for last 10 yrs, has this webcam installed at home and keeps monitoring the activities once through the work day. And he is availing that service for last 1 year. If that service is down, in 2010 he works from home, as he is not sure what the dog is doing at home.

In 2005, he was not so worried. He came to work and trusted that dog would be OK till he gets back.

2 comments:

DivSu said...

Fully agree! BTW, I see you have shifted to short feeds, getting more and more technologically smart driving traffic to your page, eh? :D

Abhinav said...

short feeds break RSS reading. Switch to full feeds, both of you, please !