Doing Good ! Bollywood style ...

Generating Awareness !

.. otherwise called "Promo" in Bollywood ! One of the leading businesses in the field of entertainment !

The week long headlines about Swine Flu, today was replaced in all major dailies with one of the superstars being detained by US Immigration official for questioning.

Big enough news to throw swine flu out of headlines - headlines that has created enough panic about age old "cough and cold" and pushed more people to "get it" by sending them to long govt. hospital lines to get tested. Forcing healthy people to go mingle with sick people using "panic".

And a superstar managed to reduce the panic :)

Post the newsflash - he comes on TV and says "I was discriminated because "My Name is Khan" " .

Wonderful ! This is a crazy coincidence that his forth coming movie is named "My Name is Khan".

A complete novel way to "promo" a movie. Bollywood has figured out a real innovative way ! And unknowingly did good to nation too - by reducing the panic about FLU.