Friday, March 12, 2010

Hype

This week one of the biggest networking companies made a pre-announcement that said "Launching something that is going to change the way internet works and will redefine the world of communication".

Then the announcement did come in - that of the Biggest, fattest networking device that can hold simultaneous video calls between 1.5 Billion people.

Path breaking indeed. But not in line with what was pre-announced. World was waiting for a NEW way of communication altogether. The world got a faster way. Not sure the world is ready of that speed though !

Sometimes, too much hype sets the expectations high and the real thing fails to rise to that !

On the other hand, when I do not get a WOW moment from a hype - there may be two reasons. First - it may be too simple and basic and non-innovative. Second - it is so profound that it is beyond my capability to appreciate.

1 comment:

DivSu said...

Altogether it hit the stock. Some guy in marketing needs to be whacked on his head. I wonder how they allowed it, of course it was a dud!!