Kids get it easy ..

This Deewali, we launched an initiative in the apartment association to have a cleaner Deewali.

Simple agenda - Lets stay away from crackers ! And focus more on cultural stuff, eating good food, dancing to bollywood music etc. But then, those were all taken care of by the over enthusiastic kids of the apartment complex.

My agenda was just to convince or at least tell as many families to not burst crackers and save themselves some risk, some money, poisonous gas and unpleasant loud bursts of sound.

Some visuals with lil kids with Nebulizers, gory pictures of child labor, and accidents, all part and parcel of the campaign.

After tiring amount of posters and e-mails, I had the toughest job to do. Explain my own kids to abstain from crackers.

A day before Deewali, I tried talking to them (9 and 6 yr old boys - who enjoy bursting crackers a lot and under peer pressure to burst this time too).

Surprisingly, before I could tell them anything, they were telling me NOT to buy crackers, as pollution, accident .. blah ..blah .. They even showed me pamphlets their school has distributed.

Retrospectively, I should ve sent the kids door to door on this campaign :) They seem to be the most matured ambassadors of this.