"Core USP"

I walked in to a bi-cycle store, which is oh so rare in Bangalore urban area. You can find Car dealers, but the old fashioned bi-cycles, which used to be the ONLY way of transport when I was a kid, is no longer a common sight on the streets. Yes ! You can find an upscale mountain or racing bike easily in Bangalore though :)

With Rampant wealth creation and consumerism, one thing that has not visibly changed and that is "service" sector. So, you can manage to buy a cycle, but wont find a place to fix a puncture easily !!!!

Finally I found this new cycle store in a busy street, which is close to our place. Walked in to buy a cycle. And asked that ONE question that bothers me... "Can I come back here for any repair if I need to ? " !!

I would not have been shocked if he said - " No Sir, we just sell (high margin, less work) bikes. You ll have to go out of city for repair". I would have accepted the answer too, as I ve gotten this answer in past and accepted, although grudgingly !

But the answer was a welcome "Yes we do ! " followed by a warm short story - "We started very small cycle repair shop 30 yrs ago in North Bangalore. From that repairing shop to 5 major cycle stores all over Bangalore, we have grown. We have grown - but what used to be our core business, that is cycle repair, we continue to do that. That's our root. Core of our business. can't Quit."

So come back any time when you have a problem, - "Call me on my cell before you come " ... and like everything in India, a mobile number to go !!

Welcome change.. but then, I ve not tried it out yet :)