Just a year ago, when giant laptop maker, to accommodate one more key in the key pad, wanted to reduce the size of the SHIFT key. The design was eventually rejected, even if the new key was really cool addition for taking one touch pictures and videos on the embedded camera.
It was rejected, mainly because no one had the risk appetite in that corporation to change anything in the key board lay out.
Key board has evolved form type writer. Generations of human being are used to typing fast using the so called QWERTY lay out with space bar, SHIFT keys etc proportionately as big as you see on your computer.
The age old method of providing efficient typing does not need more validation than what it has gotten over years. Even the smart phones today are sporting QWERTY key board, to create value of business users / e-mail users.
In this time, comes a really small, 14 month old budget mobile phone company and changes that one thing that no one has dared to change. The Keyboard lay out. Arguably making is simpler.. the ALPHA key board.
Could any large corporation take this risk ?? Younger companies, based in India, are breaking rules like there is no tomorrow .. its a welcome attitude !!
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