20 yrs ON, one of the so-called management Guru's of that time, would probably publish some paper / theory telling how Steve Jobs demise, simultaneous iPhone 4S launch, which failed to excite users, caused a brand like APPLE to disappear. In a couple of days the fate of the biggest ever tech giant was sealed.
.. that's assuming APPLE does struggle from now on and marginalized in next 20.
If that continues to be #1 the story would be different - Not even Jobs' demise could stop the success, as he built an enduring line up of leaders. When the fundamentals are solid one or two product failures and change of charismatic leaders do not change the course of great companies.
Nevertheless, NOW will be in History ! 20 yrs ON !!
.. that's assuming APPLE does struggle from now on and marginalized in next 20.
If that continues to be #1 the story would be different - Not even Jobs' demise could stop the success, as he built an enduring line up of leaders. When the fundamentals are solid one or two product failures and change of charismatic leaders do not change the course of great companies.
Nevertheless, NOW will be in History ! 20 yrs ON !!
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